Marketing strategy and consultation

Who needs a marketing strategy?

The short answer to that question is every business. A marketing strategy is the road plan, which brings all your marketing efforts together. It provides a structured and purposeful approach to reaching your business goals. It helps you define your target audience, allocate resources effectively, and make informed decisions, ultimately increasing the likelihood of marketing success and a stronger return on investment.

Whether you do your own marketing and are looking for some expert advice, or you have an in-house marketing team in need of an impartial bid’s-eye view, we are here to help. Our team will analyse in-depth your current efforts, as well as your strongest competitors, providing suggestions for improvement and helping you build your roadmap for success.

What are the benefits of this service?

Expertise and experience

Supercharge your digital marketing with a great strategy. Get professional advice, ideas for improvement, knowledge, suggestions for time-proven tactics and the confidence that you are going in the right direction.

Save time

Having an expert answer all your questions saves you an enormous amount of time that you would spend researching and testing through trial and error. We can help you resolve existing problems and proactively resolve potential pitfalls, so you can quickly reach the success you are striving for.

Run your own marketing

Having a great strategy gives you the opportunity to run your own marketing campaigns more easily and successfully. You will be able to manage your online business single-handedly and acquire confidence in your knowledge and capabilities.

Achieve goals faster

Learning the ins and outs of digital marketing on your own is a difficult task that can have a steep learning curve. Investing in professional consultation not only saves you time but also helps you achieve better results with your marketing budget, using practical, working solutions.

CONSULTATION OPTIONS

Single consultation

Before our meeting, we analyze your website, as well as your competitors and their working methods for a minimum of 1 hour. We take notes and brainstorm ideas for improvement. During our conversation, we discuss all our findings with you and make suggestions for actions you can take. Deliverables include a text document with our ideas and an audio recording of our conversation in mp3 format.

Two-week consultation

We dedicate several days and conduct a thorough analysis of your site and that of your leading competitor. We put an emphasis on revealing the internal potential of your site, fixing technical problems, as well as competent on and off-site optimization. Finally, we develop a strategy with detailed recommendations, as well as directions for crafting effective digital content. Once you receive your report, you have 2 weeks, during which we will answer any follow-up questions you might have by e-mail.

Four-week consultation

This comprehensive consultation option includes the analysis of your website, as well as your top two competitors. The analysis itself takes around 1 month. Once you receive your report, you have 30 days, during which we will answer by e-mail all the questions that arise (up to 8 hours of working time). The 4-week consultation provides enough time to monitor the traffic dynamics and make the necessary adjustments to achieve maximum effect.

Frequently asked questions (FAQ)

What is the typical process for creating a digital marketing strategy?

Creating a digital marketing strategy involves defining goals, understanding the target audience, selecting relevant channels, and setting campaign guidelines. Once implemented, the strategy should be continuously monitored and improved on the basis of client feedback and data analysis.

How do you determine the target audience for my digital marketing campaigns?

To determine the target audience for your digital marketing campaigns, we start by conducting thorough market research and analyzing your existing customer data to understand demographics, interests, and behaviours. Then, we create detailed buyer personas that represent your ideal customers. This information allows you to tailor your campaigns to their specific needs and preferences.

How will the digital marketing strategy align with my overall business goals and objectives?

A good digital marketing strategy should fully support your overall business goals and incorporate specific digital marketing tactics designed to achieve them. Whether your objective is to increase brand awareness, drive sales, or generate leads, the strategy will be tailored to support and complement your broader business mission and priorities.

How often will I need to have consultations and updates on the progress of the digital marketing strategy?

The advisable frequency of consultations and progress updates in your digital marketing strategy will typically depend on the complexity of the strategy, the pace of your industry, and your preferences. Generally, businesses schedule regular meetings, often monthly or quarterly, to review campaign performance, discuss any adjustments needed, and ensure the strategy remains aligned with their goals.

What ongoing support and maintenance services do you offer after the initial strategy is implemented?

If you decide that you do not have the necessary time or skills to run your own marketing campaigns, we can help you. Our expertise encompasses design, marketing and advertising, content creation, SEO, web development and more. Let us become the Digital marketing extension of your team!

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