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Social media marketing

Why does your company need to be on social media?

Nowadays social media is an essential part of popularizing your business. In some industries it is even more important than traditional marketing practices. And though running your social media channels may look easy, it actually takes a lot of time, energy and a wide variety of skills and knowledge.

Our team knows what users like, as well as what works best for algorithms. Managing complex admin panels is part of our everyday routine and we never stop reading up on current developments, so we always stay up-to-date with all new technology, trends, and audience tastes. We can help you choose where to concentrate your resources and efforts. We will plan your online content and target advertisements precisely, so you can reach your target customers and create rapport. Let us help you achieve your goals with the help of social media.

What are the benefits of social media?

Better online presence

Social media marketing constantly changes and adapts to the needs of clients. Platforms like Facebook, Twitter, LinkedIn, Instagram and TikTok can dynamically increase the presence and engagement with your business.

Improved visibility

The social presence of your business is important for search engines like Google and Bing. Sharing content from your website on social media platforms can generate traffic to your website, while indicating to search engines that your content is high quality. This will help improve your SERP placement and online visibility.

Precise targeting

Even the greatest content is not effective, unless it is aimed at the right audience. Social media marketing allows you to precisely target your campaigns through various demographic criteria. We will analyze your company profile and help you attract your target audience.

Larger audience

Many consumers find the products or services they need through social media. With a great social media strategy, your brand will receive the attention it deserves.

OUR WORK PROCESS

Improving your channel

We start by updating your pages with brand new designs, in order to present your business in the best possible way. Then we will start by increasing your audience – your potential new customers.

Engaging your audience

We continue by creating quality content, which aims to engage your audience and inspire trust in your brand. We schedule posts to appear at the exact moment when they will achieve best results. We will organize fun games, in order to increase engagement and attract new customers.

Analysis and improvement

We conduct monthly analyses for our clients, which inform continuous strategy improvement.

Frequently asked questions (FAQ)

Should my business be present on all social media channels?

While being present on social media is essential, having many channels, which are not updated regularly, is far from optimal. In fact, instead of increasing trust in your brand, it may have just the opposite effect, leading customers to question whether your business is trustworthy, or even if it is still working. Therefore, if you don’t have the resources to support many channels, it is better to focus all your efforts and resources into one or two of them.

What is the best social media for my business?

The answer to this question depends on your business, and your audience. For example, if you run a custom-made jewelry shop, an image-centric platform, such as Instagram, may be best for you. If you offer business consultations, LinkedIn might be much more appropriate for you. Another important aspect to consider is your audience, their habits and preferences.

Can I measure the success of my business's social media presence?

Yes. In fact, social media platforms provide some of the most precise tools for important metrics, such as engagement, reach, return on ad spend, etc.

What type of content should my business be sharing on social media?

This depends on your brand voice, the industry where you operate, and most of all – your audience and the way they communicate. For example, if your brand is aimed at a younger audience, you may opt for content, which is fun and humorous. On the other hand, if you offer services for business people, informative and useful posts may be best for you.

Can I increase my sales using social media?

Definitely! Depending on the type of products you offer, there are several ways in which you can improve your bottom line. Some of these include acquiring new customers, making direct sales through the social media platforms, getting more leads or improving your brand visibility within local communities.

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